Swiss-based drug company Roche’s North American headquarters in Indianapolis completed in 2017 was designed by the Chicago Office of Skidmore, Owings & Merrill. GraphicUser was hired by SOM to create a graphic that communicates Roche Diagnostics’ corporate and community history for both visitor and staff. The outcome is a 300-foot-long graphic timeline displayed onto glass that can be read clearly along the main corridor, and when viewed from within the showroom takes on a light, semi-transparent quality.